Founder hub
Idriss Al Rifai
About
I'm here I got to love the city and the journey with uh with Globo was quite interesting you know we moved from we were in eight countries when I joined, 25 when I left uh and we sold the company for 2.
Best quotes
for me like the highest the the stress is very different I would say but is also um so for me the highest period of stress was actually when the times where uh where fetcher was going was going through tough times for me it was the highest level of stress
like if you feel stress, adrenaline hits you, then it it's in your body. You start running, you start uh ducking for cover, shouting orders, right? So, I think that's that's the why.
the fact that as a proportions like uh people who have it all right a lot of money that they have not uh that they have not fought to get right as a higher uh percentage of suicides than people who are just like struggling
there is no there is no uh supply chain there is no like and there's even missions where the chain of commands is extremely lean right so which means that we're like on on Black Ops for example we're we're we're being we're being sent without
FAQ
What is Idriss Al Rifai's professional background before founding Flow48?
Idriss played professional basketball for a couple of years before serving in the French special forces where he was deployed in 13 countries. He later worked at BCG, founded Fetchr, which grew to 5,000 employees, and served as chief strategy and data officer at Glovo.
How does Idriss compare the stress of combat to the stress of building a startup?
He notes that while combat involved the risk of being killed, the highest level of stress he experienced was actually when Fetchr went through tough times. He explains that humans are not wired to sit in a chair and absorb dozens of micro-traumas daily without a physical outlet like they have in sports or the military.
What is Idriss's philosophy on delayed gratification?
He believes that both sports and being a CEO are entirely about delayed gratification, where hard work yields results only after a long period. He argues that this process teaches the brain to find satisfaction in the grind and the struggle rather than just the final reward.
What approach would Idriss take to raising children with wealth?
He aligns with the Warren Buffett and Shaq O'Neal approach of not disconnecting money from rewards. He believes children need to go through a process and feel that they actually deserve any presents or privileges they receive.
Episode
Related topics
Want the system behind these conversations?
Book a call with Charles. Sales, partners, or investors — pick the door that fits.
Book a call