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Nilla Länsman
About
Nilla Länsman discusses his journey from working in finance in London to co-founding Nålla Kova Sooda, a hard seltzer company based in Finland.
Best quotes
well I'm originally from the northern post a part not the most part of Finland about 300 kilometers north of the Arctic Circle oh I I grew up in a Sami reindeer hurting family
this is our second full year in the market so uh well it's not a static number right but uh I would imagine this year I will be selling maybe 300 000.
finish alcohol advertising regulation is very strong with for sure not allowed to promote us drinks as healthy uh but it's nice to be Associated uh with fun activities that might burn calories
FAQ
What is Nilla Länsman's professional background before starting the seltzer company?
Nilla Länsman worked in finance for about a decade, spending time in investment banking, private equity, and working for a big asset management company focusing mostly on public equities.
How many retail locations carry Nålla Kova Sooda products in Finland?
During the summer months, the brand is likely close to 1,000 stores, while the number is smaller during the winter months due to the product being slightly seasonal.
Why are free samples not used as a marketing tool in Finnish retail stores?
In Finland, promoting new alcoholic beverages by giving out free samples on retail store floors is strictly illegal due to local alcohol regulations.
What is unique about Nilla Länsman's family background?
He grew up in a Sami reindeer herding family in northern Finland, about 300 kilometers north of the Arctic Circle, where reindeer herding is a traditional multi-generational family lifestyle.
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