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Janus Klok Matthesen

Founder Wisdom Podcast · Pixelz · 2025-07-09

About

I'm in Mexico in Wajaka, Mexico.

Best quotes

the only thing that changed is we put in your own data, your own images. And back in that was in like 2010 and back in those days the images did not look great

basically we could show them that well the only thing that changed is we put in your own data, your own images. And back in that was in like 2010

I think part of what we seeing right now and what what we are very involved in is uh what we call digital twins. Uh and in those situations is actually real models uh being digitized

we know that we are going to be sold at at at some point within I would say anywhere from now to the next five, seven years something like that

FAQ

What inspired the creation of Pixelz?

The company was founded after Janus noticed that e-commerce clients' product images often looked poor compared to the high-quality web designs they were provided. This led to the launch of a service dedicated to optimizing images and videos at scale.

How does Pixelz use AI in its production process?

Pixelz has had an AI team for seven years, initially focusing on optimizing the production engine for speed and quality. More recently, they have experimented with AI-generated assets and "digital twins," which involve digitizing real models to allow for multiple digital shoots in a single day.

What is the "Flow" event and why was it created?

Flow is a community-focused event and podcast designed for creative professionals in the e-commerce industry to share knowledge and network. It is intentionally non-sales-oriented, focusing on building a community where even competitors can discuss industry pain points.

How does Pixelz handle enterprise sales?

Enterprise sales at Pixelz involve long cycles, sometimes lasting years, as the process is more about building deep personal relationships and partnerships than quick transactions. Janus compares it to selling a house, where you must connect with someone who is actively looking to buy.

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