Founder hub
Dean Sanderson
About
Dean Sanderson discusses his journey as a Canadian wedding photographer who moved to Cancún, Mexico nearly 10 years ago to build a lifestyle photography business.
Best quotes
i saw a segment of the market that wasn't being helped and so what customers wanted and built a business around that pretty cool
the more you specialize the more the customer knows what you do the more you can charge for that product or service
i think if it ever gets to it's just another wedding i'll quit shooting and i i do want to reduce the number i'm shooting because sometimes i i feel like that
we build a person the person builds the business the business destroys the and the person learns and builds the product business properly
FAQ
Why did Dean Sanderson move to Cancún, México?
Dean moved to Cancún because the weather was better. He was previously living in Toronto trying to do commercial work without much success, and he ultimately saw an unserved segment of the market in Mexico and built a business around it.
What is the primary focus of Dean's photography business?
His business specializes in wedding photography with a focus on lifestyle imagery. By niching down into lifestyle photography, he is able to clearly communicate his specific style to clients and charge accordingly.
Where do most of Dean Sanderson's clients come from?
All of Dean's clients originate from the UK, Canada, or the US. They primarily discover his business through Google search engine optimization and online advertisements.
What advice does Dean give to his younger self regarding finances?
Dean advises taking 10 percent of everything you earn and putting it into an index fund or savings account to serve as a nest egg. This financial safety net provides security when hard times or business failures happen.
Episode
Related topics
Want the system behind these conversations?
Book a call with Charles. Sales, partners, or investors — pick the door that fits.
Book a call