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Arvind Veluvali
About
Arvind Veluvali is CEO of Fresco (YC F24), which uses generative AI to help general contractors create on-site documentation from their phones. He explains why construction, about 8% of the economy and about $2 trillion of structures a year, is ready for AI, why customer trust is his biggest moat, and how rejection, cold calls and 5 a.m. job site visits drive early sales. In this episode: • What does Fresco do? • Why did Arvind pick construction? • What is Fresco's moat? • How does Arvind deal w
Best quotes
Basically we help construction companies, specifically general contractors, put together their on-site documentation more easily.
We do that using generative AI and we've taken a lot of workflows that have been really annoying because they've traditionally only existed on the desktop and move them over to the phone
I think one of the cool things about AI is it's like really democratized the ability to interact with these technical interfaces in a way that wasn't possible before.
Your talent opens the door but your character holds it open.
FAQ
What does Fresco do?
Fresco helps construction companies, specifically general contractors, put together their on-site documentation more easily. They use generative AI to move annoying desktop workflows over to mobile phones.
What is Arvind Veluvali's background before starting Fresco?
Arvind originally studied premed and worked as a biologist at NASA doing genetic editing on fungi. He later completed a master's in biotechnology at Brown University, worked in venture capital, and served as a chief of staff at a health tech AI company called January AI.
Why did Arvind and his co-founder choose construction for an AI company?
Construction represents an outsized portion of the economy that has not been substantially touched by technology yet. Because construction workflows happen on-site rather than at a desktop, they saw a massive opportunity to use AI as an interface to bridge that gap.
What does Arvind consider to be Fresco's biggest moat?
Arvind believes the biggest moat is the relationships and trust built with their customers. He emphasizes that while AI makes it easy to build prototypes quickly, customer trust and high-integrity human relationships are what truly matter.
Where can people find out more about Arvind and his company?
People can find out more about Arvind and his company at the Fresco website, which is fresco-ai.com.
Episode
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